You are delivering results. You are also not sleeping well. You are second-guessing decisions you would have made without hesitation a year ago. You are quietly wondering if you are the right person for the moment you are in today.

More pressure
rarely creates clarity.
Shift the angle before you push harder.

Clearer Compass

Executive coaching, mentoring, and leadership programs for the people who carry the hardest part of the work and rarely have a room of their own to think in.

What I hear most often

The things leaders don't say out loud.

There are many pressure points when leading through a context that has genuinely changed faster than most organisations acknowledge and faster than most leaders were given tools to navigate.

"Am I still credible if I am still learning the AI tools my team expects me to lead with?"
The pace of AI adoption is outrunning most leadership development. Being asked to lead a transformation you are mid-learning is not a personal failure. It is the actual context of every serious executive right now.
"The things that got me here might be exactly what is holding me back now."
Decisive control, deep expertise, endurance, being the one with answers - all these have built your career so far. But today, in a different context, these exact things may build more friction than benefits. Realising that your team has different needs from you, requires a shift that is usually very disorienting. But it is also something addressable.
WEF Future of Jobs 2025 · Kegan adult development research
"I'm holding the team together, representing them up, and I'm not sure I have the full picture of either."
The middle position is absorbing pressure from above and below simultaneously. This is very demanding in any organisation. It requires a kind of self-regulation most people are never taught.
"I have built something real. I just don't always feel like the version of myself I had in mind."
High performance and quiet depletion are not mutually exclusive. Positive Intelligence research identifies the mental patterns that keep you delivering while quietly eroding your judgment, relationships, and wellbeing underneath.
Positive Intelligence · Shirzad Chamine
Work with me

The right support,
at the right moment.

1:1 Coaching

I ask.
You discover.

Mentoring & Advisory

I share.
We think together.

Programs & Workshops

We grow
together.

Coaching is not advice. My role is to help you access the clarity, capacity, and creativity already in you, obscured by noise, habit, pressure, or an identity that has quietly outgrown its usefulness.

The foundation is Vertical Development: the premise is that the most significant growth is not about learning more, but about how you think. It is also about how you develop the capacity to build clarity and discover resources you have, to support you in proudly solving the challenges yourself.

"I know I need to think differently. I just can't get enough distance from my own patterns to do it alone."
Sessions6–12 sessions
Duration4–6 months
Format60–90 min
First stepFree 30-60 min conversation
1:1 Coaching session

Mentoring is where I offer the map of territory I have actually crossed. Executive Director at 26, HRBP and VP of People in two global fast growing software companies, in the room during seed fundraising, antreprenorial and angel investor experience.

Advisory is for when you need a thinking partner with a specific point of view on people strategy, organisational design, leadership team dynamics, or culture at scale.

"I need someone who has skin in the game, who has built this, not just studied it."
FormatFlexible / project-based
Focus areasPeople strategy / culture
BackgroundUiPath / Flowx.ai
First stepFree 30-60 min conversation
Mentoring and advisory session

I design and run leadership programs and workshops for teams who want to move further together. These programs are built around the actual dynamics, challenges, and growth edges of your specific team.

"My team is talented. I want to invest in their next level as rigorously as I invest in everything else."
Open workshopsQuarterly · 8–16 people
In-companyBespoke
DurationHalf-day to 6-months
First stepFree scoping call
Leadership team working together
What working together looks like

Not just another methodology.
A real conversation.

You come with a raw, actual problem, do not waste time creating a polished version of it. Choose the leadership challenge you might not have said out loud yet. Or that one decision you've been circling for three weeks.

We work with what is real, not what is comfortable. That is the only way the work transfers back into the room where it matters.

A session, described plainly
You arrive with the thing that kept you awake at 3am. Forty minutes in, you've said something you didn't know you thought. By the end you are the one to find the solution. You leave with a specific thing to try, and a clearer sense of why the problem was harder than it looked. See the reframe
Three modes, one relationship

I move between coaching, mentoring, and advisory depending on the challenge and the preferrence of the client.

C
Coaching
I help you access the clarity already in you. No advice. A mirror, held steady.
you know you need to think differently but can't get distance
M
Mentoring
I offer the map of territory I have actually crossed. What I know, what I got wrong, what I wish someone had said.
you need someone who has built this, not just studied it
A
Advisory
A rigorous thinking partner on the decisions that shape your team and organisation. I will tell you what I actually think.
you need a sharp, direct outside perspective
The reframe

You don't need to be fixed.
What you need is a safe room to practice new thinking in.

Real development is not more pressure, more frameworks, more content to absorb. It is the creation of conditions where you can examine what is actually happening, so you can decide from clarity rather than reactivity.

Most executives never have a room like that in the organisation, with their peers, or with people who report to them. This is the space we create, for meaningful work and impact.

What people say

What was the change

She gets to the core of issues fast, providing insights and solutions that really work. Genuinely empowering people to understand themselves and do better, with simple steps they actually relate to. This is a rare ability.
DO
Denise OakleyCMO & Global Marketing Leader
The coaching sessions challenged me to narrow my focus and build a great team. Ioana knows how to stimulate you and how to be your reality check. She becomes a calming force during times of crisis.
MM
Maria MateiSenior Director, Global Finance Operations
Empathy and a sharp mind, messages straight to the point. She thinks out of the box and, crucially, implements those ideas when things seem stuck. A real coach to leaders - she brought the best out of me.
WO
Walter ObermeierBusiness Leader, former DACH VP of Sales, UiPath
Ioana played a critical role in building healthy culture during rapid growth. Her expertise and guidance on challenging people management matters was extremely helpful ; she challenged us to think differently.
BK
Boris KrumreyVP Automation Innovations, UiPath
Where to start

See what starting point matches your needs today.

There is no pressure to know exactly what you need yet. Most people start by recognising a problem without yet having a solution in mind.

01

I need a moment to reflect before making any commitment

A free self-assessment. Structured reflection on where you are and what might be getting in the way. Takes 10 minutes. It gives you something to work with.

Take the self-assessment
02

I want to understand what coaching actually is before deciding

A short, honest introduction to what coaching looks like in practice with real examples. Watch it and decide whether it makes sense for your situation.

Watch the video (coming soon)
03

I know what I need! I want to check if we're the right match

Thirty (up to sixty) minutes. You tell me what is actually going on and I'll tell you honestly whether and how I can help. Your decision will be met with respect, regardless of what you choose at the end.

Book the call
Who I am

I have been in
the rooms you are in.

Why I do what I do

I am not that interested in what people do, as I am interested in why they do it.

The question

I am a psychologist by formation and a systems thinker by instinct and practice. One question I have been asking for twenty years, across very different rooms, very different cultures, very different stages of growth, is always the same: what is the gap between what this person is capable of and what they are actually producing? And...

when zooming out, why is it that ten smart people in the same room can ruin an idea, while in the next room, other equally talented people can leap ahead together? That gap is almost never just a skills problem, but rather a problem of operating with the wrong map and the wrong compass, for the terrain they are actually in.

"Great leaders are not defined by what they know, but by how deeply they make sense of what they experience.”
What drives me

I have always been drawn to the edges (the moments where someone is at the limit of what their current way of thinking can hold). Where the strategy is right, but something in the person is not yet ready to carry it. Where a team has everything it needs on paper and is rather dysfunctional in practice. I find those moments genuinely interesting, as they are clearly an invitation to grow further.

I had the best teachers to shape my thinking at the Babes-Bolyai University while studying Psychology. The best first leaders and mentors who have set high standards in value-driven environments. I grew a lot in multi-cultural environments, in some of the fastest-growing, ambitious IT companies (like Pentalog, UiPath and FlowX). Without being limited to that, I experimented with different roles and identities - from VP of People to angel investor, from entrepreneur to coach. Now I choose to share my learning and understanding of the world.

What I believe

Real development is not limited to accumulating more knowledge, more frameworks, more experience. It is more and more about expanding the capacity to make sense of complexity: to hold more ambiguity without collapsing, to see more of what is actually happening without flinching, to act from a more grounded place than before. That is the work I find worth doing. Everything else follows from it.

Frameworks I work with
Kegan · Adult Development Positive Intelligence Lencioni · Team Trust Torbert · 4 Territories Sinek · Purpose Brené Brown · Psych. Safety KornFerry · GRI
Field experience
New York Bangalore Tokyo London Amsterdam Paris Madrid Miami
Ioana Sanduleasa
Ioana Sanduleasa
Ready to talk?

Schedule a conversation or contact me by email.

Select a time that works for you. No pressure, no pitch — just a real conversation about where you are and what you need.